DirecTV Launches 'No Locals' Package, Offering Subscribers More Control
The new package allows for a $12 monthly discount by opting out of local TV stations, in response to the shift towards streaming content.
- DirecTV introduces a 'No Locals' package allowing subscribers to opt out of local TV stations, offering a $12 monthly discount.
- The initiative is seen as a response to the increasing shift of premium video entertainment to streaming platforms.
- Subscribers can test the feature by excluding local channels during summer, a period typically marked by TV reruns, and re-add them in the fall.
- The move is part of DirecTV's efforts to provide more choice and control over programming to its 11.3 million subscribers.
- DirecTV's strategy includes negotiating new models with broadcasters to reduce local station blackouts and manage rising costs.