Overview

• The AI-edited version of Raanjhanaa, retitled Ambikapathy, is set to premiere in Tamil Nadu on August 1 with an alternative happy ending generated by AI.
• Eros Media Group CEO Pradeep Dwivedi defended the project as part of a broader plan to test generative AI across its 3,000-title library while keeping the original film accessible.
• Writer Varun Grover called the unapproved alteration a “dystopian experiment wrapped in comedy,” echoing director Aanand L Rai’s view that the change undermines the film’s creative integrity.
• Aanand L Rai has contacted the Indian Film and Television Directors’ Association and is preparing a formal complaint to challenge the AI-driven edit in court.
• The controversy has intensified industry calls for contract reforms to secure filmmakers’ moral rights and establish ethical guidelines for AI-assisted changes in Indian cinema.