Director Andy Muschietti Reflects on Why 'The Flash' Flopped

The 2023 DC film struggled at the box office due to limited audience appeal, negative publicity, and superhero fatigue.

Director Andy Muschietti attributed 'The Flash's' failure to its inability to appeal to all four demographic quadrants, particularly women over and under 25.
The film faced significant challenges due to negative publicity surrounding lead actor Ezra Miller, who was involved in legal and personal controversies prior to the release.
'The Flash' grossed $271 million globally, falling short of its $200 million production budget plus significant marketing costs, making it a financial disappointment.
Critics and audiences noted issues such as superhero fatigue, lack of interest in the Flash character compared to other DC heroes, and skepticism about the movie's relevance within the soon-to-be-rebooted DC Universe.
Despite the film's failure, Muschietti remains optimistic about his future in the DC franchise, as he is set to direct the upcoming 'The Brave and the Bold' Batman film.