Overview

• Mexico’s direct-selling market grew 1.2% in 2024 versus 2023, generating more than 90 million orders, with beauty leading after a 67% annual surge.
• Global direct selling reached $198.8 billion in 2024, with industry projections pointing toward $300 billion by 2030.
• Roughly 3.133 million people in Mexico earn part or all of their income from catalog sales, with women comprising about 76% of the workforce as male participation rises.
• Within Natura and Avon, men account for 17% of the network; the companies count about 550,000 consultants in Mexico, with roughly 1,100 already covered by social security.
• A proposal known as the “Ley Tupperware” seeks to add catalog sellers to Mexico’s Federal Labor Law, elevating the push for formal recognition and protections.