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Direct Line to Cut 550 Jobs in Major Cost-Cutting Initiative

The UK insurer aims to save £50 million next year by reducing its workforce amid challenging market conditions.

  • Direct Line plans to reduce its workforce by approximately 550 roles, representing about 5-6% of its total employees.
  • The job cuts are part of a broader strategy to achieve £50 million in savings and create a more efficient operating model.
  • CEO Adam Winslow, who assumed leadership in March, is spearheading a turnaround effort following a period of financial instability.
  • The company has faced declining customer numbers due to increased premiums and challenging motor insurance market conditions.
  • Direct Line previously fended off a £3.1 billion takeover bid from Belgian insurer Ageas earlier this year.
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