Overview

• Dior has indefinitely postponed a fashion show in Hong Kong, originally scheduled for March 23, due to unspecified reasons.
• The postponement deals a significant blow to Hong Kong's ambitions to boost its economy and international image through 'mega events'.
• Hong Kong has been actively courting international celebrities and brands to overcome the impacts of social unrest and pandemic restrictions.
• A source familiar with Dior cited China's economic uncertainties as a factor in the decision to postpone the event.
• The event was expected to cost about $12.8 million and attract nearly 1,000 attendees, showcasing Dior's men's autumn collection by artistic director Kim Jones.