Particle.news
Download on the App Store
3 ARTICLES
·
3w ago

Dior Appoints Jonathan Anderson as Unified Creative Director

He becomes the first designer to oversee all of Dior’s collections as the company seeks to unify its vision during a market slowdown.

As creative control shifts, all eyes are on what’s next for Dior
Jonathan Anderson's appointment comes amid an industry-wide turbulence, as the luxury sector slows and brands race to stay relevant.
Image
Image

Overview

  • Jonathan Anderson succeeds Maria Grazia Chiuri and Kim Jones in a newly consolidated role overseeing women’s wear, men’s wear and haute couture.
  • This marks the first time in Dior’s modern history that a single designer will direct every division of the house.
  • Dior will forgo its July haute couture shows for the first time in its 78-year run to concentrate on its redesigned leadership structure.
  • Anderson’s debut men’s collection is scheduled for June 2025, with his women’s line set to premiere in October.
  • LVMH reported a 5% decline in fashion and leather goods sales in Q1, underscoring the urgency of a cohesive creative strategy at Dior.