Dine Brands to Launch Co-Branded Applebee's and IHOP Locations

The parent company of Applebee's and IHOP, Dine Brands Global, is set to introduce dual-branded restaurants in the U.S., aiming to maximize revenue by catering to different dining times.

Dine Brands Global has begun opening dual-branded Applebee's and IHOP locations, with eight prototypes already operational internationally.
The new concept combines back-of-the-house cooking areas and blended front-of-the-house dining spaces, while maintaining separate entrances.
The initiative aims to attract customers throughout the day, leveraging IHOP's breakfast appeal and Applebee's lunch and dinner offerings.
Dine Brands plans to open 25 new restaurants in collaboration with Applebee’s largest operator, Flynn Restaurant Group, featuring modern amenities like robotic beer dispensers.
The move comes as a response to changing consumer tastes and rising cost pressures, with Applebee's having closed hundreds of locations since 2017.