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Dillard’s and Trademark Buy Longview Mall for $34 Million to Steer Its Future

Executives frame the purchase as a safeguard against underinvestment, with operations shifting to Trademark.

Overview

  • The partners acquired the 646,000-square-foot, 47-year-old enclosed center in Longview, Texas, the only enclosed mall within roughly 45 miles.
  • Trademark will oversee day-to-day operations and leasing under the new ownership.
  • Dillard’s co-CFO Chris Johnson said the move aims to keep the mall out of the hands of industry “bad actors” accused of letting properties deteriorate.
  • The new owners plan capital improvements to modernize the property while keeping anchor and inline tenants in place.
  • The mall previously belonged to WPG, which has been selling remaining centers, and the buyers did not disclose how they split the purchase price.