Overview

• Digital platforms accounted for more than 55% of India’s national advertising expenditure in June 2025, surpassing traditional media for the first time.
• Over 55 crore smartphone users and low data costs have driven rapid digitization of streaming, gaming, animation, and creator-led services.
• Organizers of DES 2025 and the World Audio Visual and Entertainment Summit convened stakeholders from film, tech, gaming and social media to advance India’s soft power export ambitions.
• Industry estimates predict the digital advertising market will exceed Rs 70,000 crore by 2026, reflecting sustained growth momentum.
• Officials highlighted how AI and generative technologies are transforming content production processes from editing and dubbing to music production and animation.