Overview
- Digiday predicts authenticity will be repriced as creators lean into human imperfection to stand out from AI-generated, faceless content.
- The report expects a turn from chasing virality to cultivating loyal superfans through hyper-specific, curated output and more deliberate posting.
- Brand work is forecast to shift toward bespoke, long-term partnerships with transparent metrics and timely payments instead of one-off, opaque deals.
- Publishers are projected to expand creator networks as audience traffic favors individual voices, with creator-led journalism gaining prominence over legacy models.
- Hollywood names and macro creators are expected to ramp up podcasts and channels, with potential MrBeast-style TV and branded deals tied to global sports moments like the Olympics and World Cup.