Overview

• The campaign launched on August 11 with a film showing Dornan stripping off and plunging into Surrey’s Shepperton Open Water Swim to illustrate the average eight-minute Diet Coke break.
• Building on last year’s partnership, Dornan’s real-life love of cold-water swimming is showcased to inspire consumers to reclaim short, personal recharge moments.
• Creative agencies Spring Studios, Exposure, Ogilvy UK and Essence Mediacom produced a comedic through-the-line advert featuring quirky vignettes like a camouflaged bird-watcher and a remote-controlled boat.
• The multi-channel rollout spans earned and social media, influencer marketing and introduces an in-app can personalization tool in the Coke App tied to the campaign message.
• Early social media reactions have been enthusiastic, with fans praising the advert’s visuals and Dornan’s embodiment of a refreshing personal pause.