Overview

• Models stood inside transparent capsules placed across the city as thousands joined the timed hunt via a dedicated app, with more than 5,000 downloads reported by late afternoon.
• Coverage differs on scale, with several outlets citing 55 looks across 18 locations while WWD reported 34 eggs, though the participatory format is consistent across accounts.
• Top finishers won the chance to select looks from the show that will be tailored and delivered by Christmas, with additional prizes including denim sets and accessories such as the 1DR‑Dome bag.
• The collection advances Martens’ deconstructed language with biker straps threaded through tailoring, distressed leather, trompe‑l’oeil prints and a recycled satin‑denim engineered for an ‘X‑ray’ effect.
• Studio Dennis Vanderbroeck led the spatial design of the dispersed installation, reinforcing the designer’s “Diesel for the people” approach that puts the public on the front row.