Overview
- This week Diego Pooth, 22, presented his early-stage start-up idea for an all‑in‑one powdered nutritional supplement on ProSieben’s Born Famous and sought advice from investor Ralf Dümmel.
- Pooth’s concept is a water-soluble powder aimed at both athletes and office workers and the project remains in its infancy with no public funding or launch announced.
- Dümmel called the basic idea “very good” while stressing that the biggest hurdles are defining a unique selling point and proving concrete product benefits to stand out.
- The meeting was arranged by Pooth’s godfather and manager Alain Midzic and the TV appearance has raised Pooth’s profile even as Dümmel cautioned that having a prominent mother can complicate public perception.
- Dümmel recommended starting with online marketing, social media and teleshopping to build sales and noted that Germany’s saturated supplement market will reward clear claims, tested product advantages and focused distribution.