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Die Höhle der Löwen: Vlippy and Kniti Seal Deals as BetterCakez Rejects Thelen

Investor choices highlighted valuation discipline, favoring traction over taste with a premium on founder control.

Overview

  • Vlippy, a door and window stopper with pinch protection, secured €25,000 for 20% from Ralf Dümmel after pitching household-scale potential.
  • Kniti, a sustainable textile nappy system, reached a staged agreement with Judith Williams for €200,000 for 15% plus an option to acquire another 15% for €200,000 upon milestones.
  • BetterCakez founder Isabelle Forster declined Frank Thelen’s offer requiring 25% equity despite strong tasting feedback for her vegan, gluten-free cakes.
  • Alla Mamma’s Italy-produced microwaveable pasta drew praise on flavor yet received no investment as investors flagged assortment breadth and price.
  • EazyStep’s bathroom mobility rail with seat left without a deal after questions on valuation and limited orders, despite partial health insurer coverage.