Diddy Files $3 Billion Lawsuit Against Diageo Alleging Racism and Discrimination

Sean "Diddy" Combs sued Diageo for failing to invest in his vodka and tequila brands as promised and treating them as inferior due to his race.
Combs claims Diageo favored white celebrity-backed brands over his own and limited the distribution of his brands to predominantly black neighborhoods.
Combs alleges a Diageo executive acknowledged the company's racist culture and that Combs was making too much money.
Diageo denies all allegations of racism and discrimination, calling the dispute a business matter.
Combs seeks billions in damages for Diageo's alleged breaches of contract and discrimination.