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Diddl Returns to Stores in France and Wallonia as Relaunch Triggers Fast Sellouts

Kontiki is relaunching the brand with creator Thomas Goletz, targeting a wider European return in 2026.

Overview

  • A 64-item line of Diddl products went on sale on October 1 in France and French-speaking Belgium, marking the character’s first retail return in over a decade.
  • Kontiki said several items sold out within days and described initial demand as stronger than expected.
  • The distributor plans a phased rollout to additional European markets in 2026, with Germany included in the planned expansion.
  • Diddl sales previously ended in France in 2010 and in Germany about ten years ago under former distributor Depesche.
  • The new range targets both adults and children by reviving familiar designs, and Kontiki initiated the comeback by approaching Thomas Goletz.