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Diddl Returns to Stores in France and Wallonia After Decade-Long Hiatus

Early sell-outs from Kontiki’s 64-item line signal plans for a wider European rollout next year.

Overview

  • Diddl merchandise went back on sale on October 1 in France and French-speaking Belgium after more than ten years off the market.
  • Kontiki said several products sold out within days and reported that demand exceeded its expectations.
  • The distributor plans to expand availability to more European countries next year, including Germany, according to Kontiki and creator Thomas Goletz.
  • The relaunch features 64 items such as writing pads, stickers, pens, mugs and plush that closely follow the original designs to attract children and nostalgic adults.
  • Kontiki says it initiated the comeback after previously handling French distribution, following sales stops in France in 2010 and in Germany more than a decade ago.