Overview
- Pronounced “six-seven,” the term functions as a largely nonsensical interjection and in‑group signal, described by Dictionary.com as classic brainrot slang.
- Lexicography director Steve Johnson says people use it as a performance of belonging, calling it one of the first Words of the Year that works chiefly as an exclamation.
- The trend traces to Skrilla’s December 2024 song “Doot Doot (6 7),” was amplified by LaMelo Ball highlight edits and a viral “67 Kid” clip, and even appeared on South Park.
- Dictionary.com reports searches rose more than sixfold since June and that October 2025 digital mentions were roughly six times higher than the 2024 average.
- Teachers documented bans, call‑and‑response tactics, and other classroom workarounds as the meme spread offline, while the shortlist included agentic, aura farming, Gen Z stare, overtourism, tariff, and tradwife.