Overview
- Dictionary.com says searches for 6‑7 rose more than sixfold since June, and the choice draws on trends across headlines, social media and search data.
- Defined as largely nonsensical brainrot slang, “67” is often shouted as an interjection, sometimes meaning “so‑so,” typically with a palms‑up juggling gesture, and it is pronounced “six seven,” not “sixty‑seven.”
- The meme traces to Skrilla’s 2024 track “Doot Doot (6 7)” and spread through TikTok sports edits tied to NBA player LaMelo Ball as well as a viral “67 Kid” clip.
- Teachers report classroom disruptions linked to the chant and gesture, with some imposing penalties or bans; one Michigan educator requires 67‑word essays from students who use it.
- The phrase has crossed into mainstream TV with references on South Park and The Tonight Show, while online reaction to the Word of the Year ranges from confusion to ridicule.