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Dictionary.com Names '6 7' 2025 Word of the Year as Viral Meme Goes Mainstream

Viral, intentionally nonsensical slang from TikTok and sports edits has surged in searches, spilling into classrooms with some schools reporting disruptions.

Overview

  • Dictionary.com selected the expression pronounced “six-seven” for its annual honor, drawing widespread mocking reactions across social media.
  • The site traces the phrase to 2024 TikToks tied to Skrilla’s “Doot Doot (6 7)” and videos referencing NBA player LaMelo Ball.
  • Dictionary.com describes it as “meaningless, ubiquitous, and nonsensical” brainrot slang that acts as a context-dependent interjection, often paired with a palms-up alternating gesture.
  • Coverage reports the meme has spread through schools, with some in the United States and England reportedly banning its use for causing disruptions.
  • Search interest for “6 7” has risen more than sixfold since June, helping it top other finalists, as number-based spinoffs such as “41” begin to circulate.