Overview
- Dictionary.com announced on Wednesday that “6-7” — pronounced “six-seven” — is its 2025 Word of the Year.
- Lexicographers describe the term as a largely nonsensical interjection and an example of “brainrot” slang that functions as an in‑group social signal.
- The trend traces to Skrilla’s 2024 track “Doot Doot (6 7),” spread through LaMelo Ball basketball edits and a viral “67 Kid” clip, often with a palms‑up hand motion.
- The selection was driven by data tracking searches, social activity and coverage; searches have risen more than sixfold since June and digital mentions surged in October.
- TikTok analytics show millions of #67 posts and usage spiked in September–October as the meme spilled into classrooms, with teacher responses documented and a recent South Park parody.