Dickies to Relocate Headquarters from Texas to California
The 102-year-old workwear brand will move to Costa Mesa by May 2025 as part of VF Corp.'s cost-cutting and restructuring efforts.
- Dickies, founded in Fort Worth, Texas in 1922, will relocate its headquarters to Costa Mesa, California, where VF Corp.'s Vans brand is based.
- The move is part of VF Corp.'s strategy to consolidate its real estate portfolio and achieve $300 million in cost savings by March 2025.
- Approximately 120 jobs in Texas will be affected by the relocation, though Dickies' Fort Worth distribution center and retail locations will remain operational.
- VF Corp. has faced declining revenues across its major brands, including an 11% drop in Dickies' revenue during its most recent fiscal quarter.
- The relocation aligns with VF's broader turnaround plan under CEO Bracken Darrell, who has focused on cost reduction and revitalizing key brands.