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DiaTV Ends Blogueirinha Partnership After Four Seasons

Matos is in talks with TV Globo for potential new work.

Overview

  • DiaTV chose not to renew Bruno Matos’s contract, halting DiaTV-produced projects such as De Frente com a Blogueirinha and the parody novela in 2026.
  • Entertainment columnists report the decision followed guest complaints and backstage problems that complicated bookings and production.
  • Producers struggled through 2025 to secure higher-profile guests as the show’s confrontational tone met growing resistance.
  • Recent episodes drew fewer views than earlier seasons, marking a slide from the format’s initial viral performance.
  • Multiple outlets say negotiations with TV Globo are underway for possible roles, with no agreement announced.