Overview

• Birkett Rakow will be based in Honolulu and take responsibility for Hawaiian’s long-term performance and brand development.
• She will report to Alaska Air Group CEO Ben Minicucci and continue serving on Hawaiian’s executive board.
• Joe Sprague will retire after a 25-year career across Horizon Air, Alaska Airlines and Hawaiian following his role guiding the post-acquisition transition.
• Alaska and Hawaiian say they expect to operate under a single FAA certificate in the coming weeks as integration milestones continue.
• The carriers have launched a shared loyalty program called Atmos Rewards, and Birkett Rakow will also oversee Alaska’s sustainability and venture initiatives via Alaska Star Ventures.