Diamond Sports Rebrands as FanDuel Sports Network Amid Bankruptcy
A U.S. bankruptcy court has approved Diamond Sports Group's rebranding deal with FanDuel, impacting regional sports networks across multiple leagues.
- The rebranding from Bally Sports to FanDuel Sports Network will take effect before the 2024-25 NBA season starts.
- FanDuel will integrate its branding across Diamond's 16 regional sports networks and streaming platforms.
- The deal includes an option for FanDuel to acquire up to 10% equity in Diamond, contingent on financial success.
- Major League Baseball has expressed concerns over the integration of its content with sports betting, despite the transition from Bally to FanDuel.
- Diamond Sports Group is in bankruptcy proceedings, with a reorganization plan expected to be confirmed by mid-November.