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Diamond Sports Rebrands as FanDuel Sports Network Amid Bankruptcy

A U.S. bankruptcy court has approved Diamond Sports Group's rebranding deal with FanDuel, impacting regional sports networks across multiple leagues.

  • The rebranding from Bally Sports to FanDuel Sports Network will take effect before the 2024-25 NBA season starts.
  • FanDuel will integrate its branding across Diamond's 16 regional sports networks and streaming platforms.
  • The deal includes an option for FanDuel to acquire up to 10% equity in Diamond, contingent on financial success.
  • Major League Baseball has expressed concerns over the integration of its content with sports betting, despite the transition from Bally to FanDuel.
  • Diamond Sports Group is in bankruptcy proceedings, with a reorganization plan expected to be confirmed by mid-November.
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