Diamond Sports Nears Naming-Rights Deal Amid Bankruptcy Struggles

MLB, NBA, and NHL express doubts over Diamond's viability as it negotiates with Comcast and rebrands its regional sports networks.

Diamond Sports Group is close to finalizing a new naming-rights deal for its 18 regional sports networks, likely with FanDuel.
The company is in Chapter 11 bankruptcy protection and faces significant financial challenges, including a projected $46.5 million deficit over the next three months.
Negotiations with Comcast have stalled, affecting the distribution of sports content, particularly for MLB, NBA, and NHL games.
MLB, NBA, and NHL have raised concerns about Diamond's ability to continue operations and meet broadcasting commitments for the upcoming seasons.
A court hearing to confirm Diamond's reorganization plan has been postponed to late July, adding urgency to the company's negotiations and planning.