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Diageo to Lift Draught Guinness Prices in Ireland on Feb. 2 and in UK on Apr. 1

Diageo says industry-wide cost pressures require higher list prices for its pub‑dispensed stout.

Overview

  • In Ireland, list prices to pubs rise by €0.07 per pint for Guinness and €0.10 for Guinness 0.0 from February 2.
  • The UK wholesale cost for Guinness Draught is reported to increase by 5.2% from April 1, equating to about a 4p per‑pint list‑price rise.
  • Diageo attributes the move to elevated supply‑chain, wage and energy costs, noting it does not set final pub retail prices.
  • The Vintners' Federation of Ireland criticises the timing, warning pubs face tighter margins and potential rural closures, with many likely to pass costs to customers.
  • Coverage indicates product details vary by market, with reports of UK exemptions for some formats, while Ireland's increase explicitly includes Guinness 0.0.