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Diageo Revises Tariff Impact to $150M, Launches $500M Cost-Saving Plan

The drinks giant expects to offset half the tariff hit through mitigation measures and cost savings, while exploring price increases in the US.

A liquor store worker places a bottle of Diageo's Crown Royal whiskey on a shelf in Los Angeles, California, U.S., December 4, 2024. REUTERS/Daniel Cole/File Photo
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Overview

  • Diageo now projects an annual profit impact of $150 million from 10% US tariffs on UK and EU imports, down from an earlier $200 million estimate.
  • The company has initiated a three-year, $500 million cost-saving program under its Accelerate initiative to improve efficiency and free cash flow.
  • Mitigation actions, excluding potential price increases, are expected to offset approximately half of the tariff's impact on operating profit.
  • In the third quarter, Diageo reported 2.9% organic net sales growth, with strong performance from Guinness and tequila restocking in North America.
  • CEO Debra Crew stated that potential US price hikes are being considered to further protect profit margins and sustain financial stability.