Overview

• Diageo anticipates a $150 million annual profit reduction due to new 10% US tariffs on UK and European spirits imports.
• The company expects to offset about half of the tariff impact through existing measures, including pricing strategies and supply-chain adjustments.
• A $500 million, three-year cost-saving initiative, named Accelerate, has been launched to strengthen cash flow and reduce debt.
• North America remains a key market, with sales boosted by pre-tariff stocking, while Latin America and the Caribbean show strong double-digit growth.
• Diageo maintains a cautious outlook for the second half of fiscal 2025, citing macroeconomic pressures and ongoing trade-policy uncertainty.