Diageo Faces First Annual Sales Decline Since Pandemic

Despite challenges in Latin America and North America, Guinness remains a strong performer for the spirits giant.

Diageo's overall net sales fell by 0.6% for the fiscal year ending June 30, the first decline since 2020.
Sales in Latin America and the Caribbean dropped by 21.1%, significantly impacting the company's performance.
North American sales also saw a decline, with Johnnie Walker and Casamigos experiencing notable drops.
Guinness sales grew by 6%, driven by increased popularity in Europe and among younger consumers.
Diageo's CEO, Debra Crew, emphasized the company's resilience and long-term growth potential despite current market challenges.