Diageo Explores Potential Sale or Spin-Off of Guinness

The drinks giant is reportedly considering options for its booming Guinness brand as part of a broader business review.

Diageo is evaluating a possible sale or stock market spin-off of Guinness, which could be valued at over $10 billion (£8 billion), according to reports.
Guinness has seen a surge in popularity, particularly among younger and female drinkers, becoming the UK’s top beer in 2022 and driving strong beer sales for Diageo.
The company has faced challenges under CEO Debra Crew, including a profit warning in November 2023 and declining shares reaching their lowest levels since 2017.
Analysts suggest a Guinness sale could help Diageo raise funds for potential strategic moves, such as acquiring full ownership of Moët Hennessy or streamlining its portfolio.
Diageo has not confirmed the reports, maintaining its policy of not commenting on market speculation.