Diageo Ends Partnership With Sean Combs Over Racial Discrimination Lawsuit

Diageo is ending its 15-year partnership with Sean Combs after he sued the company for allegedly discriminating against his liquor brands due to his race.
Combs claimed that Diageo provided unequal treatment and neglected marketing and resources for his Ciroc vodka and DeLeón tequila brands because he is Black.
Diageo denied the allegations and said Combs failed to honor the terms of their contracts and made unreasonable financial demands.
Diageo had invested over $100 million in Combs' brands, while Combs only contributed $1,000, according to Diageo.
Combs seeks billions of dollars in damages from Diageo due to their alleged breaches and neglect.