Diageo Denies Plans to Sell Guinness Despite Speculation

The drinks giant reaffirms its commitment to Guinness and Moët Hennessy following reports of a potential £8 billion sale.

Diageo issued a statement denying media speculation that it is considering selling the Guinness brand or its 34% stake in Moët Hennessy.
Reports from Bloomberg suggested Diageo was exploring options, including spinning off Guinness or selling the brand to raise funds.
Guinness has seen a surge in popularity, driven by social media trends and increased consumption among younger demographics and women.
Despite strong performance from Guinness, Diageo has faced broader challenges, including declining market valuation and missed sales targets in key regions like Latin America and the U.S.
The company plans to update investors with interim results on February 4 and host a Guinness-focused investor and analyst day in May.