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Diageo Denies Plan to Sell Royal Challengers Bengaluru Stake

United Spirits said hopes for a sale are premature following reports that Diageo may value the team at up to $2 billion.

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Overview

  • United Spirits filed with the Bombay Stock Exchange to clarify that reports of a stake sale are speculative and that no discussions are underway.
  • Bloomberg’s report that Diageo was exploring options to divest part or all of the IPL franchise at a potential $2 billion valuation prompted the denial.
  • RCB’s first-ever IPL title win in 2025 boosted its brand but was marred by a stampede during victory celebrations that killed 11 fans.
  • India’s health ministry is pushing to ban indirect alcohol and tobacco advertising in the IPL, raising questions over sponsorship models.
  • Diageo has been reviewing non-core assets as its US business faces tariff burdens and slowing demand for premium spirits.