Diablo 4 Surpasses $1 Billion in Revenue, Driven by Microtransactions

Blizzard's latest ARPG has generated significant income from in-game purchases, despite player criticisms.

Diablo 4 has earned over $1 billion in total revenue since its launch in June 2023.
More than $150 million of this revenue comes from microtransactions, including cosmetics and bundles.
Senior Product Manager Harrison Froeschke's LinkedIn profile revealed these figures before being taken down.
The game has faced backlash for its pricey in-game items, yet continues to see strong sales.
Blizzard's monetization strategy includes seasonal content and the upcoming Vessel of Hatred expansion, set to launch on October 8.