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Di Mu Appointed CEO of Legendary East to Strengthen China Operations

The veteran marketer brings over two decades of experience to lead localized campaigns for Legendary Entertainment's upcoming slate in China.

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Overview

  • Di Mu, previously EVP of Marketing at Legendary East since 2016, has been promoted to CEO of the studio's China-based marketing division.
  • She will report directly to Legendary Entertainment CEO Joshua Grode as she takes on the role of enhancing localized strategies for the Chinese market.
  • Mu has overseen 12 campaigns in China, generating over $1.34 billion in box office revenue, including hits like 'Warcraft' and 'Godzilla x Kong: The New Empire.'
  • Her promotion follows Legendary Entertainment's management buyout in October 2024 and the studio surpassing $20 billion in lifetime global box office revenue the same year.
  • Legendary's upcoming film slate includes 'Dune: Part Three,' a 'Street Fighter' adaptation, and a new MonsterVerse entry, with Mu poised to drive their success in China.