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DHS Vows to Keep Using Videogame Imagery After Halo-Themed ICE Recruitment Post

Creator backlash and corporate silence underscore unresolved IP and ethics questions.

Overview

  • A DHS spokesperson said the department will continue using pop-culture content such as Halo and Pokémon to reach audiences and declared, "We aren’t slowing down."
  • The latest DHS post used a Halo image with the words "Destroy the Flood" and linked to ICE recruitment, drawing criticism for equating migrants with a parasitic alien enemy.
  • The White House previously posted an AI image depicting President Trump as Halo’s Master Chief, with a deputy press secretary praising the president in a follow-up statement.
  • Halo co-creator Marcus Lehto called the appropriation "absolutely abhorrent," and veteran designer Jaime Griesemer said the call to "destroy" people over immigration status was "despicable."
  • Microsoft, which owns Halo, has declined public comment, while The Pokémon Company earlier said the government lacked permission for similar posts, leaving the legal status unresolved.