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DHS Uses South Park Image to Promote ICE Recruitment, Inciting Mocking Rebuttal

The campaign underscores a public clash as a federal agency leverages a satirical cartoon to boost ICE recruitment.

ICE agents portrayed in a South Park episode.
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Overview

  • On August 5, the Department of Homeland Security posted a still from a July 29 South Park Season 27 teaser on X to direct users to its ICE recruitment site.
  • The recruitment message touted up to $50,000 signing bonuses, student loan forgiveness and retirement benefits for new ICE hires.
  • Minutes later, South Park’s official X account reposted the DHS message with “Wait, so we ARE relevant? #eatabagofdicks” to mock the administration.
  • A DHS spokesperson publicly thanked the show for drawing attention to ICE law enforcement recruitment.
  • South Park’s new episode “Got A Nut” premieres August 6 and features an ICE subplot in which Mr. Mackey joins the agency after losing his job.