Overview

• The department posted a professionally produced recruitment video on X showcasing dark navy Ford Raptors and GMC Yukons emblazoned with large ICE logos, red and gold striping and “President Donald J. Trump” nameplates.
• Federal procurement records show roughly $384,000 was spent on the vehicles and about $182,000 on graphic wrap design and application.
• ICE insiders say the fleet is intended for arrest operations and will debut in Washington, D.C., before a planned nationwide rollout.
• Unnamed agents warn that the conspicuous branding will compromise undercover work and increase the risk of vandalism or violent attacks.
• Civil rights advocates, artists and media critics have condemned the tone-deaf use of DaBaby’s “TOES” track and questioned the campaign’s fiscal and reputational costs.