Overview

• Rathee posted a widely shared video on X on Oct. 15 asking why Khan continues to endorse paan masala given his reported wealth.
• He cited 2014 reports of ₹10–20 crore fees and speculated that current payouts could be ₹100–200 crore, a figure that remains unverified.
• Multiple outlets describe Khan’s fortune at roughly $1.4 billion, built through Red Chillies Entertainment, a stake in KKR, and extensive brand deals.
• Reaction online was sharply split, with critics urging more responsible influence and others pointing to binding contracts, legal ad rules, and liquidity nuances.
• No public response from Shah Rukh Khan has been reported, and Rathee urged viewers to share the clip so the message reaches the actor.