Overview
- Rathee posted a video on Oct. 15 publicly questioning why Shah Rukh Khan promotes paan masala, citing Hurun India's estimate that the actor is worth about $1.4 billion.
- He referenced reports that such endorsement deals allegedly pay ₹100–200 crore and argued that estimated passive income on that fortune would make them unnecessary.
- Social media reactions were sharply divided, with critics urging more responsible influence and others pointing to existing contracts, legal advertising rules, and differences between net worth and cash.
- A past interview clip resurfaced in which Khan said harmful products should be banned by authorities and added, "Then don’t stop my revenue," defending earnings from legal endorsements.
- News outlets report no formal response from Khan to Rathee’s video, as the discussion continues across platforms.