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DHDL Season 18: Two Deals Closed as BetterCakez Turns Down Frank Thelen

Valuation pushback and founder control shaped the episode’s outcomes.

Overview

  • Judith Williams agreed to invest €200,000 for 15% in kniti, with an option to acquire another 15% for €200,000 upon milestones.
  • Ralf Dümmel took a 20% stake in Vlippy for €25,000 after other investors bowed out.
  • BetterCakez founder Isabelle Forster declined Frank Thelen’s counteroffer of €150,000 for 25%, opting to preserve her valuation.
  • Alla Mamma’s ready‑meal pasta drew praise but no investment, and the 17‑year‑old co‑founder grew emotional after the panel passed.
  • EazyStep’s bathroom mobility aid left without a deal as investors cited a high ask and limited orders, though some insurers already reimburse the product.