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Dhanush’s Unreleased Tamil Track Goes Viral After Tere Ishk Mein Mumbai Music Launch

The studio is using a staged rollout anchored by A. R. Rahman’s music to build momentum for the November 28 release.

Overview

  • The team held a music launch in Mumbai on November 12 with Dhanush, Kriti Sanon, director Aanand L Rai and composer A. R. Rahman, joined by singers Sukhwinder Singh and Shilpa Rao.
  • A. R. Rahman performed the new track Deewaana Deewaana live at the event, with videos and photos circulating widely on social media.
  • On November 13, Dhanush posted an Instagram video of himself singing an unreleased Tamil version of a film song, which quickly drew strong engagement.
  • Aanand L Rai shared a behind-the-scenes photo from a Delhi shoot day, captioned “Dilli ki sardi mein, hum tere ishk mein.”
  • Tere Ishk Mein, described as an intense love story starring Dhanush and Kriti Sanon with music by A. R. Rahman, is slated for a November 28 theatrical opening.