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Dhamaal 4 Trailer Debuts With Immersive Imagicaa Launch

Makers rolled out a spectacle-style trailer to kick off a July 10 theatrical run and test nostalgia-led marketing ahead of the release.

Overview

  • The film’s official trailer was released on social media and at an immersive launch at Imagicaa on Friday, showcasing the makers’ experiential marketing push for the July 10, 2026 release.
  • Dhamaal 4 reunites the core ensemble led by Ajay Devgn with Arshad Warsi, Riteish Deshmukh, Jaaved Jaaferi and Sanjay Mishra and is directed by Indra Kumar and produced by a multi-banner team including T-Series and Devgn Films.
  • The three-minute trailer centers on a large-scale treasure hunt with slapstick set pieces, franchise callbacks such as the ‘red button’, and exaggerated VFX moments that include animals and haunted-house sequences.
  • Early online reaction is mixed, with many viewers praising nostalgia and broad comedy while others flagged body-shaming jokes and noticeable VFX flaws that could affect word-of-mouth.
  • Trade commentary currently projects a modest Day-1 Indian box-office opening around 13–15 crore net, and makers have shifted release timing to July 10 to avoid direct summer clashes.