Overview

• Following a modest theatrical run reported at roughly ₹29 crore, online chatter quickly labeled the film a flop.
• After arriving on Netflix, it trended in the UK and drew new audiences in the US, Mexico and Japan.
• Director Shazia Iqbal cites a surge of about 20 Instagram DMs per hour and says Siddhant Chaturvedi called to note the broader response.
• Iqbal points to a controlled rollout and clashes with Saiyaara and Son of Sardaar 2 as key factors in its box-office performance.
• Backed by Dharma Productions, the official Hindi remake of Mari Selvaraj’s Pariyerum Perumal tackles caste and class, with colleagues suggesting it could gain cult status on OTT.