Overview

• The Bundesliga set a new attendance record with nearly 21 million tickets sold last season and generated €3.83 billion in revenue, ranking second in Europe.
• Between 2018 and 2023, German clubs promoted just 141 high-value academy players to first teams, pushing the Bundesliga from second to fourth among top five leagues in under-23 market value.
• The DFL’s football commission, including figures like Max Eberl and Sebastian Kehl, will spearhead the design of new youth tournaments to improve talent retention.
• A “Closer to the game” broadcast concept will introduce Ref-Cams on referees, on-bus cameras and end-of-match pitch interviews to deepen fan engagement.
• An anti-piracy campaign targeting six million illegal streamers is set to encourage subscriptions to Sky and DAZN ahead of the 2025/26 season.