DFL to Re-Auction Bundesliga TV Rights in Late November
The decision follows a legal dispute with DAZN, requiring a restart of the bidding process for the 2025-2029 seasons.
- The Deutsche Fußball Liga (DFL) will restart the auction for Bundesliga media rights on November 25, 2024.
- DAZN's legal challenge led to the re-auction after it was initially excluded despite offering a higher bid than Sky.
- The new auction will cover all live and highlight packages for both Bundesliga and 2. Bundesliga games.
- DAZN had offered approximately 400 million euros annually, totaling 1.6 billion euros over four years, surpassing Sky's bid by 320 million euros.
- The re-auction aims to resolve the distribution of TV rights for the 2025/2026 to 2028/2029 seasons.