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DFL Names Benjamin Schmedes Sport Director in Strategic Realignment

The league casts the move as a strategic refocus to deepen club collaboration, with an emphasis on faster talent development.

Overview

  • Schmedes will join the DFL’s executive management after completing his Brøndby IF contract, which runs through the end of May.
  • At 41 and originally from Hanover, he brings experience from Brøndby, Vitesse Arnhem, VfL Osnabrück and Hamburger SV.
  • The 36 professional clubs approved a dedicated U21 league beginning with the 2026/27 season to strengthen the pathway to senior teams.
  • Members also backed renaming the bodies to Bundesliga e. V. and Bundesliga GmbH, replacing the DFL designations.
  • CEO Marc Lenz endorsed the hire, citing Schmedes’ strong expertise and international perspective as key to the DFL’s sporting priorities.