Overview
- Zalando becomes a major sponsor of the German football federation under a strategic partnership effective immediately through 2030.
- The Zalando logo will appear on pre-match and training shirts for the national teams, with visibility across LED boards, cam carpets, and media backdrops.
- Planned activations include social campaigns plus exclusive customer access to ticket and merchandise raffles on Zalando’s platform.
- Zalando will sell the current DFB home kit and the wider collection, adding a new retail channel for federation merchandise.
- Financial terms were not disclosed, though kicker reports an estimated mid–double-digit million euros per year, as the DFB continues its commercial reset that includes a switch to Nike from 2027 and partnerships with Google, Klarna, and TikTok.